REVERSE STICKER SHOCK
Sticker shock. You know that feeling you get whenever you pay rent, buy groceries, fill up your tank, breathe…
It’s like that, only the opposite.
Subway’s new Protein Pockets with 20+g of protein for just $3.99?
We call that reverse sticker shock.
gcd: danny price + jacopo biorcio
ad: jamie payne
cw: tonya thornton
Leo NY
client: Subway